Home' Ships and Shipping : May 2011 Contents NEW MATERIALS, EQUIPMENT, TECHNOLOGY and SERVICES
SHIPS AND SHIPPING May 2011 25
Since launching its online environmental rating earlier this
year, Australia's RightShip has been pleased with how well it
has been received by customers including shippers, ports and
terminals and government agencies.
The rating, which follows IMO guidelines and analyses
extensive data about some 53,000 ships in RightShip's
well-established online vetting system, is available to
RightShip's more than 200 subscriber organisations and
thousands of users worldwide.
Warwick Norman, CEO of RightShip, said the early take-up
has shown the months his team spent listening to customers
then planning and designing the new rating system was well
"We knew from listening to our customer organisations that
they wanted reliable data and support to help them manage
risks associated with the environmental sustainability of ships,"
"Many customers already have strong sustainability policies
and want to align their vessel selection with their policies. Many
others know pressure is coming, from end customers, ports and
terminals and regulators, and they want to be ready. Every part of
their supply chains is under scrutiny, with increasing demands
for transparency, and shipping is no exception.
"From the response we've seen already, our online rating is
seen as the missing piece of the puzzle," he added.
Since the environmental rating went 'live' on February 28 this
year to RightShip's almost 4,000 users, there have been well over
2,300 page views of the rating. More than 600 visitors chose the
environmental rating tab from RightShip's home page, making it
the eighth most visited page on the site.
"We've had overwhelmingly positive feedback from our
customer base," Mr Norman said. "Some 60 clients have
downloaded the detailed technical brief about the new rating,
and launching it has opened up many new avenues of
communication between RightShip and our customers."
Mr Norman added that, while there are other related tools
available, the advantages of RightShip's rating are that it gives
an instant, easy-to-understand evaluation and that it looks at
the big picture.
"Our rating is based on comprehensive data -- it's not just
about EEDI. RightShip's system also uses data including pollution
incidents, MARPOL deficiencies, as well as ISO14001
certifications and affiliations with RightShip partners including
AUSMEPA, Green Award and Class Societies' Environmental
Certification/Programs. So the rating is based on a large amount
of detailed information.
"And the evaluation of that data is then made accessible with
a star rating, graphical representations of the ship's
environmental performance compared to the normalised average
for comparable vessels and easy-to-read tables."
He pointed out that comparisons between vessels are based on
MEPC ship type and size, so users get meaningful benchmarks
comparing the ship they are viewing to others in its sub-class
-- for example, comparing vessel-specific statistics across bulk
carriers with a similar deadweight tonnage.
The "star rating" -- from one to five stars -- indicates a vessel's
sustainability performance above compliance and has been
compared to "fridge stickers" as a quick guide to energy efficiency.
Mr Norman said the new rating offers the same combination
of comprehensiveness and usability that has driven demand for
RightShip's online vetting and risk rating system so strongly over
the past decade.
"Now that there's a demand for accessible data to support
decisions related to environmental performance, we are proud to
have created a usable, reliable tool to help meet it."
RightShip is very keen for the industry to view the new rating
as a complement to their established system. Subscribers who
choose to access the new environmental rating can view it
alongside risk rating as they consider a vessel's suitability,
helping them make fully informed business decisions. The two
ratings operate separately in the online vetting system.
"The environmental rating will help shippers, ports and
terminals pursue their sustainability policies and targets," Mr
Norman explained. "And demand will grow if, as we expect,
regulatory pressure increases and ports and terminals vary charges
based on the costs and risks each vessel poses to their operations.
"It also gives owners, operators and potentially shipbuilders a
way of promoting benchmarking and, we believe, will drive
rewards for investment in responsible environmental practice."
RightShip is continuing to talk to customers about the value of
rating, while at the same time driving its international presence
through productive discussions with government agencies and the
preparation of a paper for the next IMO meeting.
For further information contact:
PH: +61 3 8686 5741 (Melbourne, Australia),
PH: +44 207 337 6180 (London, UK),
PH: +1 281 245 3380 (Houston, USA),
A screenshot from the environmental rating service
Ship vetting service RightShip's new environmental rating system has already
proved popular with clients and online users
RightShip's environmental rating ser vice hits the mark
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